Sparkk
Sparkk
Digital Showroom E-Commerce Platform
Lexis Nexis Stand Design
Lexis Nexis Stand Design
Lexis Nexis Stand Design
iROKO TV Website
iROKO TV Website
iROKO TV Website
Taskhub
Taskhub
Collaborative Consumption Marketplace Platform
Intelligent Reach
Intelligent Reach
Advertising Industry Brand Identity
Newsflare
Newsflare
User Generated News Distribution Platform
DML
DML
Construction Management Industry Digital Identity
Pernik Capital
Pernik Capital
Venture Capitalist Informational Digital Identity
TolleyProactive Promo
TolleyProactive Promo
TolleyProactive Promo
IrokoTV
IrokoTV
Entertainment Industry Pre-Roll Identity
IROKING
IROKING
Music Industry Brand Identity
iROKOtv
iROKOtv
Entertainment Industry Brand Identity
Intelligent Reach
Intelligent Reach
Advertising Industry Digital Identity
My Bet City
My Bet City
Betting Platform Interface & Experience Design
DML
DML
Construction Industry Brand Identity
LexisNexis
LexisNexis
Print Asset Design
Iroking Motion
Iroking Motion
Iroking Motion
LexisNexis
LexisNexis
Multiple Corporate Websites
My Bet City
My Bet City
Betting Industry Brand Identity
Iroking
Iroking
Music Streaming Mobile Applications
EFXFICO
EFXFICO
Joint Corporate Brand Identity
Iroking
Iroking
Music Streaming Web Application
LexisCheck
LexisCheck
Legal Software Informational Digital Identity
Nuts About Mobiles
Nuts About Mobiles
Affiliate Marketing Portal
MOKUM Textiles
MOKUM Textiles
Textile Industry Digital Identity
Fair Issac Corporation
Fair Issac Corporation
Campaign Asset Development
LexisNexis
LexisNexis
Seasonal Print Campaign

Some of the Things We Do

Over the last three and a half years, we have worked with a wide range of businesses from legal publishers, textile retailers and luxury estate agencies on the business support side of N3RD. At the same time, over the last two and a half years, we have worked with a number of technology-based start-ups from movie and music streaming applications to education platforms.

In this time, we have gained immeasurable experience in a wide range of services that we can help you with. These number only a few of the most frequent, if it is innovative, creative, technical or marketing orientated, the likeliness is that we have done.

Over the last three and a half years, we have worked with a wide range of businesses from legal publishers, textile retailers and luxury estate agencies on the business support side of N3RD. At the same time, over the last two and a half years, we have worked with a number of technology-based start-ups from movie and music streaming applications to education platforms.

In this time, we have gained immeasurable experience in a wide range of services that we can help you with. These number only a few of the most frequent. If it is innovative, creative, technical or marketing orientated, the likeliness is that we have done.

Planning / Strategy / Scoping

Knowledge is power!

Business Concept
(start-up only)

  • Validation
  • Strengths / Weaknesses
  • Competitor Review

Project Scoping

  • Planning
  • Structuring
  • Creative Requirements
  • Technical Requirements
  • Process Development
  • Scheduling
  • Budgeting

We work collaboratively with you to find your needs. We ask key questions and add insight from a fresh perspective prior to the development of a plan / scope / strategy so that whatever we are working with you on, can benefit from our distinct experience right from the start.

We plan out the who, what, when, where, why and how much, so all stakeholders have visibility on the road ahead.

Web & Mobile Interface & Experience

Creating an experience that works for your customers as well as you

Experience Design (UX)

  • Planning
  • Goal Setting
  • Experience Benchmarking
  • Theory Review
  • Wireframing

Interface Design (UI)

  • Planning
  • Mood Boarding
  • Look & Feel
  • Template Rollout
  • Art Direction and Assets

We combine best practises for User Interface (UI) and User Experience (UX) design into a single service so you get a website, mobile application or web platform that works well, while looking good and on brand.

For UX, we plan your goals, benchmark them against the best in modern theories and develop them collaboratively with you through a set of wireframes.

For UI, we define the style that will match your requirements against a number of factors, including brand positioning, industry and interface value to name a few. Over a process of mood boarding, look and feel development and template rollout, we deliver just the right mix of UI and UX to maximise the value of the service that we deliver.

New or Developed Brand Identity

Who are you?

Branding

  • Positioning Statements
  • Brand Values
  • Naming Conventions
  • Brand Strategy
  • Logo Design
  • Print Collateral
  • Brand Guidelines

A good brand defines who you are, it is the first part of a conversation when you hand over a business card, it is that brand colour that sticks in your mind, and it differentiates you from your competitors.

A good brand takes into account the who, what, when, where and why. It provides a consistent message and leverages the quality of your business against all the other businesses in your market. Whether you are creating a brand from scratch, or you are updating an existing brand, we can help over the complete range of brand services that we have available.

Print & Graphic Design

For that messaging best delivered physically

Print

  • EVERYTHING

We develop any and all print collateral. Be it business stationary, whitepapers, sales presentations, direct marketing collateral or exhibition banners. We have relationships with a number of printers to manufacture your jobs, or we can work with yours.

Motion Graphics

Animations that promote or describe

Motion Graphics

  • Scoping
  • Storyboarding
  • Keyframing
  • Development
  • Voice Over

We have developed promotional, demonstrational and brand re-enforcement animations, both for 2D and 3D. We work with you to plan out the animation from storyboarding and look and feel to key framing. Animation development is one of the only digital services we don’t manage in-house, instead we opt to work with a number of trusted suppliers that we’ve developed successful animations for in the past.

Web & Mobile development

From small informational websites to large scale applications

Web Development

  • Technical Direction
  • Front End Development
  • Server Management
  • Database Development
  • Content Management
  • E-Commerce
  • Maintenance

Mobile Development

  • Native (iOS, Windows, Android)
  • Web Packaged Apps
  • Mobile Websites
  • Maintenance

Our techies are a crack team of commandoes, able to do almost anything when it comes to website, portal and mobile development. We have produced everything from small WordPress websites to native mobile applications across five operating systems, and everything in between.

Marketing & Advertising

Getting the word out and sourcing leads

Inbound Marketing

  • Strategy
  • Implementation
  • SEM / SEM / PPC
  • Email Marketing
  • Press Releases
  • Copy Writing
  • Banner Advertising

We service startups and businesses providing a number of key solutions for marketing and advertising. For all marketing and advertising related services, we can either work with you from the outset, defining goals, setting targets and optimising spend to achieve the maximum Return on Investment (ROI), or we can work responsively with briefs given to us.

For traffic generation, we work with the traditional Three Letter Acronyms (TLA): Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC).

For both generating traffic, but delivering key messaging and call to actions in the process, we work with email marketing, banner advertising, press releases, art direction and copywriting.

Business Support

Incubation with Innovation

Business Support

  • Conception / Validation
  • Business Sales / Marketing
  • Office Space

More applicable to our startup clients, we have a wealth of experience in creating a business out of an idea. We can work with you at every stage of your business from conception, development, launch and beyond.

How closely we work with you on this is up to you, we’ve worked on a feedback only basis, with businesses bouncing ideas of us, right through to complete integration, and have hosted several startups in our office over the last few years.

Investment support

Starting a business costs money. Do you have enough?

Internal Investment

  • Based on reduction in fees

External Investment

  • Planning and structuring a pitch
  • Collaborative presentation of pitches to investors
  • Introduction to our network of investors

Starting a business costs money. There are the salaries, development costs, marketing, office space, recruitment, ink for the printer (and the printer) and they all add up. Fast.

We can help on two levels. The first, is for the right businesses that fit a number of our criteria, we have an investment arm that will seed a portion of the fees for the design and development of the platform.

The second, is that when a business is ready we can help prepare and pitch to new investors with you as well as introduce you to the network of investors that we have developed over the years working in the startup community.

N3RD HEADQUARTERS

56 Wood Lane

London

W12 7SB

+ 44 (0) 20 8749 1788

hello@n3rd.co.uk

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Process for businesses

Back in the early days when we were just getting started, N3RD got its feet wet by utilizing our creative and technical skillsets to be one of the most responsive and reliable agencies in London; responding to briefs and exceeding expectations.

These days we still do that (hey, everyone needs something in a hurry!), but the team and the business has evolved and matured to a point where we are very proud of what we can offer to our clients strategically.

That means using our experience to make sure the marketing campaigns (whether it be a rebrand, app development, site launch, video marketing campaign, or just a series of emails) are successful as possible. And the nice thing is, the way we have grown means that once that strategy and planning has been developed, we execute in-house, in a way that many other agencies can not do. A one-stop shop that makes business owners or marketers lives a lot easier.

Back in the early days when we were just getting started, N3RD got its feet wet by utilizing our creative and technical skillsets to be one of the most responsive and reliable agencies in London; responding to briefs and exceeding expectations.

These days we still do that (hey, everyone needs something in a hurry!), but the team and the business has evolved and matured to a point where we are very proud of what we can offer to our clients strategically.

That means using our experience to make sure the marketing campaigns (whether it be a rebrand, app development, site launch, video marketing campaign, or just a series of emails) are successful as possible. And the nice thing is, the way we have grown means that once that strategy and planning has been developed, we execute in-house, in a way that many other agencies can not do. A one-stop shop that makes business owners or marketers lives a lot easier.

Strategy

So we're a bit of an ideas factory (don’t tell anyone, but it’s the most fun part of the job), however we do understand you have goals and requirements that need to be developed before we get going. Our senior creative and accounts team work with you to help establish your goals for the campaign.

These goals can be anything from creating an online presence to increasing brand perception as well as generating online leads and sales.

At this step, we also gain insights into your customers, the competitive landscape, and can start to establish a budget as well as throw some timelines on the table for good measure.

So we're a bit of an ideas factory (don’t tell anyone, but it’s the most fun part of the job), however we do understand you have goals and requirements that need to be developed before we get going.

Our senior creative and accounts team work with you to help establish your goals for the campaign.

These goals can be anything from creating an online presence to increasing brand perception as well as generating online leads and sales.

At this step, we also gain insights into your customers, the competitive landscape, and can start to establish a budget as well as throw some timelines on the table for good measure.

Scoping

OK, now we really get going. With a strategy in place and a holistic view of your needs, the business environment, target customers and budget we can start getting creative and put on our project management hat at the same time.

It’s here that N3RD really starts to excel, our team have been working together long enough to make sure we get that perfect mix of innovation, creative and technical, whilst having a lean and mean cost and time balance (a little something we picked up from working with boot strapped start-ups.)

Planning at this stage is essential. We work with you to develop the process, put the structure in place, schedule out the development and establish the execution strategy.

OK, now we really get going. With a strategy in place and a holistic view of your needs, the business environment, target customers and budget we can start getting creative and put on our project management hat at the same time.

It’s here that N3RD really starts to excel, our team have been working together long enough to make sure we get that perfect mix of innovation, creative and technical, whilst having a lean and mean cost and time balance (a little something we picked up from working with boot strapped start-ups.)

Planning at this stage is essential. We work with you to develop the process, put the structure in place, schedule out the development and establish the execution strategy.

Campaign Development

With the say-so from you, we begin what we do best, developing an effective campaign strategy. Make sure you check out our services page to get a full overview of everything we offer, but trust me, these competencies come together to build a campaign that is designed to achieve your goals set during the strategy phase.

Our creative team works closely to develop UX, UI, and Brand Identity through a thorough process of mood boarding, developing look and feel, conceptualizing and finalizing, before handing off to our talented team of developers to make it ‘digital’.

The nice thing about having everything in house too, is that we can continue to refine and tweak as the campaign is developed (our creative and technical directors are within yelling distance of each other – albeit at opposite ends of the office) which means continual optimisation right up to launch date.

With the say-so from you, we begin what we do best, developing an effective campaign strategy. Make sure you check out our services page to get a full overview of everything we offer, but trust me, these competencies come together to build a campaign that is designed to achieve your goals set during the strategy phase.

Our creative team works closely to develop UX, UI, and Brand Identity through a thorough process of mood boarding, developing look and feel, conceptualizing and finalizing, before handing off to our talented team of developers to make it ‘digital’.

The nice thing about having everything in house too, is that we can continue to refine and tweak as the campaign is developed (our creative and technical directors are within yelling distance of each other – albeit at opposite ends of the office) which means continual optimisation right up to launch date.

Execution and Implementation

Right. We worked through the night, but we got there. It’s all signed off and it’s time for you to launch the campaign.

Maybe it’s a soft launch of an app, maybe we had to get the designs for your new conference booth (the best in show) off to production before yesterday, but we don’t let up yet. It’s here that all the planning and project management pays off.

If you’re launching your new product up the top of the Gherkin, or distributing messaging to 50,000 people in your email database (we’ve done both); we’re not going anywhere. N3RD will continue to provide support and assistance until you’re happy, and so are we.

Right. We worked through the night, but we got there. It’s all signed off and it’s time for you to launch the campaign.

Maybe it’s a soft launch of an app, maybe we had to get the designs for your new conference booth (the best in show) off to production before yesterday, but we don’t let up yet. It’s here that all the planning and project management pays off.

If you’re launching your new product up the top of the Gherkin, or distributing messaging to 50,000 people in your email database (we’ve done both); we’re not going anywhere. N3RD will continue to provide support and assistance until you’re happy, and so are we.

Evaluation and Optimization

The dust has settled a little bit, we all got some sleep it’s time for a review.

We’re perfectionists (didn’t you know?) so it’s time to measure the campaign success using data we have collected throughout the campaign and benchmark it against our goals.

It’s time for a catchup too and not just at the pub. We like to have a proper sit down with all our clients to talk through the campaign in detail; what went right, what we could do differently, and what could be optimized for next time.

Speaking of next time, maybe we could start talking about that too….

The dust has settled a little bit, we all got some sleep it’s time for a review.

We’re perfectionists (didn’t you know?) so it’s time to measure the campaign success using data we have collected throughout the campaign and benchmark it against our goals.

It’s time for a catchup too and not just at the pub. We like to have a proper sit down with all our clients to talk through the campaign in detail; what went right, what we could do differently, and what could be optimized for next time.

Speaking of next time, maybe we could start talking about that too….

Process for startups

Over the last two years, we have worked with many successful start-ups, from peer-to-peer marketplaces to international entertainment industries. Because we work with both new and existing start-ups as well as small and large corporate clients, we are able to cross pollinate the best from both so that you are getting world class services from our lovely agency.

What follows is a brief overview of how we engage with you and utilize our expertise not only to get the most out of our team, but ensure a successful business as well.

Over the last two years, we have worked with many successful start-ups, from peer-to-peer marketplaces to international entertainment industries. Because we work with both new and existing start-ups as well as small and large corporate clients, we are able to cross pollinate the best from both so that you are getting world class services from our lovely agency.

What follows is a brief overview of how we engage with you and utilize our expertise not only to get the most out of our team, but ensure a successful business as well.

Planning and Scoping

Before any new project is started, big or small, we work with you to develop a plan of everything that we are going to do together over the coming months. When we say everything, we mean EVERYTHING. From the validation of your business model (if you want an experienced set of eyes to review it), to how the reply thread in your comment on the thirteenth page of a seventeen page layout will function.

From creative to technical development, management to execution and finally to launch and review.

We take pre-engagement planning very seriously. Our project specifications form the basis of our relationship. It tells you exactly in fine detail what we are going to do, how we are going to do it, how long it’s going to take and how much it’s going to cost.

As a business that builds successful startups, this can be limited to the creative and the technical development of your concept, but often exceeds much more than that. We can help you validate your business, the opportunity, the weaknesses, the strengths and the competitors.

In addition to this, prior to entering into a formal arrangement with you, we work together to define the entire project, beginning to end.

For us, it provides a benchmark as to what your expectations are. For you, it’s the beginning of your dream becoming a reality.

Before any new project is started, big or small, we work with you to develop a plan of everything that we are going to do together over the coming months. When we say everything, we mean EVERYTHING. From the validation of your business model (if you want an experienced set of eyes to review it), to how the reply thread in your comment on the thirteenth page of a seventeen page layout will function.

From creative to technical development, management to execution and finally to launch and review.

We take pre-engagement planning very seriously. Our project specifications form the basis of our relationship. It tells you exactly in fine detail what we are going to do, how we are going to do it, how long it’s going to take and how much it’s going to cost.

As a business that builds successful startups, this can be limited to the creative and the technical development of your concept, but often exceeds much more than that. We can help you validate your business, the opportunity, the weaknesses, the strengths and the competitors.

In addition to this, prior to entering into a formal arrangement with you, we work together to define the entire project, beginning to end.

For us, it provides a benchmark as to what your expectations are. For you, it’s the beginning of your dream becoming a reality.

Interface & Experience

Creating an experience that works for your customers as well as you.

The combination of experience and interface design into a single development phase is key in ensuring both you and your customers get what you need from the platform that we are developing together.

Together, we define your goals, the processes within the platform, your client needs, and the conversion goals that you have. We work this into a wireframe and benchmark it against the latest in experience theories to ensure that the interface we are about to develop is going to suit everyone’s needs best.

Once we have developed a set of experientially optimized structures for your platform, we work together to define how it is going to look.

The look of your platform is just as important as the experience. It defines how your existing and prospective customers view you and your platform and what quality it is. It even tells your customers the value that you place in them.

From here it’s a matter of rolling out the designs by matching look and feel with the wireframes, you can really feel it start to take shape.

Creating an experience that works for your customers as well as you.

The combination of experience and interface design into a single development phase is key in ensuring both you and your customers get what you need from the platform that we are developing together.

Together, we define your goals, the processes within the platform, your client needs, and the conversion goals that you have. We work this into a wireframe and benchmark it against the latest in experience theories to ensure that the interface we are about to develop is going to suit everyone’s needs best.

Once we have developed a set of experientially optimized structures for your platform, we work together to define how it is going to look.

The look of your platform is just as important as the experience. It defines how your existing and prospective customers view you and your platform and what quality it is. It even tells your customers the value that you place in them.

From here it’s a matter of rolling out the designs by matching look and feel with the wireframes, you can really feel it start to take shape.

Brand Identity

A good brand is not just a snazzy logo with a catchy strapline. A good brand defines who you are, it is the first part of a conversation when you hand over a business card, it is that brand colour that sticks in your mind, and it differentiates you from your competitors.

And with startups, it’s all about first impressions. A good brand takes into account the who, what, when, where and why. It provides a consistent message and leverages the quality of your business against all the other businesses in your market.

We will help you develop your positioning statements and values as well as help with brand strategy and design.

And when it comes to naming conventions, yes, we will check if the URL is available before even suggesting it.

A good brand is not just a snazzy logo with a catchy strapline. A good brand defines who you are, it is the first part of a conversation when you hand over a business card, it is that brand colour that sticks in your mind, and it differentiates you from your competitors.

And with startups, it’s all about first impressions. A good brand takes into account the who, what, when, where and why. It provides a consistent message and leverages the quality of your business against all the other businesses in your market.

We will help you develop your positioning statements and values as well as help with brand strategy and design.

And when it comes to naming conventions, yes, we will check if the URL is available before even suggesting it.

Technical Development

For us it’s all about merging innovation with experience, and no one team epitomizes this more than our techies. They’re even experts at dealing with the creative team, which is no small feat.

With wireframing completed, our technical team kicks into gear. This means database planning and development, front end dev, server set up and maintenance, testing, tweaking, refining, it’s all part of us.

We use AGILE to make sure all our developers are up to speed on your project, and we complete it as quickly and efficiently (that means cost effectively) as possible. Rigorous testing and adjustments are made through the prototype stages to get to the final product.

For us it’s all about merging innovation with experience, and no one team epitomizes this more than our techies. They’re even experts at dealing with the creative team, which is no small feat.

With wireframing completed, our technical team kicks into gear. This means database planning and development, front end dev, server set up and maintenance, testing, tweaking, refining, it’s all part of us.

We use AGILE to make sure all our developers are up to speed on your project, and we complete it as quickly and efficiently (that means cost effectively) as possible. Rigorous testing and adjustments are made through the prototype stages to get to the final product.

Delivery and Support

When everything is in place, bug fixing is 100% finished (it never ends), your launch strategy ready and it’s time to push the button, N3RD will continue to help deliver the platform, push it live and keep it live, whilst you’re handling all the PR and acquiring users.

When the time comes to move your team internally, we’ve got that covered too.

When everything is in place, bug fixing is 100% finished (it never ends), your launch strategy ready and it’s time to push the button, N3RD will continue to help deliver the platform, push it live and keep it live, whilst you’re handling all the PR and acquiring users.

When the time comes to move your team internally, we’ve got that covered too.

Business Support and Incubation

Throughout the design and development cycle, N3RD will help support you in non creative non technical areas that are your primary focus. We’ve been on both sites of the pitching room, we’ve hunted for funding and made introductions, we’ve developed business plans and refined others. Marketing strategy; well that’s the other half of our business.

We’re not just invested in building you an amazing platform, we’re invested in your success too, which means the years of experience we have at N3RD in the startup community is available for your picking.

Throughout the design and development cycle, N3RD will help support you in non creative non technical areas that are your primary focus. We’ve been on both sites of the pitching room, we’ve hunted for funding and made introductions, we’ve developed business plans and refined others. Marketing strategy; well that’s the other half of our business.

We’re not just invested in building you an amazing platform, we’re invested in your success too, which means the years of experience we have at N3RD in the startup community is available for your picking.

Newsflare
User Generated News Distribution Platform
Ultimate Feed
Complex digitally distributed advertising
iROKING
Streaming the best african music globally
Domus Nova
Luxury estate agency in West London
MergerMarket Group
The leading publisher of intelligence and analysis for professionals & corporates
Intelligent Reach
Complex digitally distributed advertising
LexisNexis
A leading provider of content solutions for professionals in a wide range of markets
Taskhub
Collaborative Consumption Marketplace
MyBetCity
Online football and small games betting
Pernik Capital
New Zealand based investment managers
laboral
spanish museum of contemporary arts
iROKTV
Online entertainment news
FICO
Global decision management and predictive analytics
DML
Development managers for international developments, both commercial and residential
Sparkk
Exceptional digitally printed textiles for residential and commercial use
Adfam
Charity helping those with alcohol and drug dependancies
Helen Hamlyn Center
Design research with industry that will contribute to improving people's lives.
Equifax
Empowering businesses and consumers with information they can trust
XFactor
Needs no introduction
Mokum Textiles
High end textile design and distribution
MYFLO
Innovative education platform
Nuts About Mobiles
Affiliate Marketing Portal
IrokoTV
African entertainment company
Tolley
Tax Intelligence from LexisNexis
BACK
CHOSE THE RIGHT COLOUR FOR YOUT WEBSITE

BASIC GUIDE

Picking a colour for a website means much more then picking your favourite colour and turning it into a layout

Web design has come a long way since 1991 when the first ever website (exclusively text-based) was published. Today, over two decades after the publication of the first website, web design has firmly constituted itself as an irreplaceable element of every good marketing strategy.
In terms of modern aesthetics, we have seen the growth of minimalism, flat graphics, blended typography, and large background images. In addition, UX (user experience) has taken centre stage, giving way to such design features as infinite scrolling and single-page design (all applicable to the N3RD website).

 

However one thing that hasn't changed over the years and it is the importance of colour. Picking a colour for a website means much more then picking your favourite colour and turning it into a layout. In addition to supporting your brand, it can help achieve the desired response from your audience. But for that you need to understand how colours are classified and their meanings.

 

 

Classifying colours

Colours are traditionally shown in a colour wheel, and from this wheel, we can separate then into three main groups: primary, secondary and tertiary.

The three primary colours are red, blue and yellow. These colours are the base colours that make up all the other colours on the colour wheel.

Mix the primary colours together, and you get the secondary colours. These are orange, green and purple.

Tertiary colours are comprised of the middle colours like yellow-green and blue-green. They are created by mixing a primary colour and a secondary colour

     Relationships of Colours

There are plenty of terms to describe colours, which will be helpful to know later on when we discuss colours and their emotional meanings.

-Complimentary colours are colours that compliment each other well and are located opposite of each other on the colour wheel. These are colours like blue and orange, purple and yellow, and red and green.

-Analogous colours are those located right next to each other on the colour wheel, so they usually match fairly well but provide little contrast when used together.

     Colour Groups Based on Emotions

There are colour groups that are associated with emotions: warm, cool and neutral.

-Warm colours evoke warmth like red, yellow and orange.

-Cool colours make people think of cool and chilly colours like blue, green and purple.

-Neutral colours, as the term suggests, don’t create much of an emotion. Coors like grey and brown are neutral colours

     Types of Colour in Design

There are two different colour systems and both are used depending on what you’re designing for.

-RGB is short for Red Green Blue, which are the three primary colours of the system and is produced with light. RGB is used on televisions, computer monitors, and any kind of screen.

-CMYK, which is short for Cyan Magenta Yellow and Key (Black) is created by pigments and is used in print.

 

 

How users see the colour choices

Colours can stimulate and excite people, increase their appetite, make them feel warm or make them feel calm. Huge corporations with lots of financial resources will use large amounts of money to study the effects different colours have on different cultures, before entering a new market.

Visitors to your website make subconscious opinions of your brand the moment they land on the homepage. The colours used are the first thing they see which triggers their subconscious response to that particular colour scheme. Colours are psychological and all have built-in associations.

 

Take a look at this infographic to get an idea of what colours mean psychologically:

 


[Via: Basekit – the psychology of colour]
View Larger Image.

 

 

Experiment!

 

This are some tips to guide you through the choice of colours :

     The fewer the better. Creating a harmonious colour scheme is essential and will tie your website elements together, making your page design well balanced.

    Colour contrast appears more intensely on screen than in printed matter so utilising it correctly is indispensable for visual success. Complementary colours can work well together as they intensify each other when placed side by side.

    Make sure you consider brand guidelines and devise a colour scheme to enhance the company colours. Tints, shades and tones of the main hues can create varied and exciting colour palettes.

 

 

You know the rules, now you can experiment and decide what combination is best for your website and your business using this tools:

 

 

Kuler

 

Colourcode

Colour Lovers

 

 

 

Filled under Design
Sep 18th, 2013

N3RD TWEETS

Know the browser from the image - hint: no.5 is IE. Things only developers will find funny - http://t.co/10y8i29Yzf

RT @TelegraphTech: 25 years of the World Wide Web: 25 Web superstars http://t.co/egqPvws3WV

Hi @JessicaWHealy, can we help? PS. Thanks @KylieMilne :)

check out our latest campaign for Rackspace and vote on which charity should get £10K this #christmas. http://t.co/R1npaiGERA

@lovely_ugli not good.

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INTERNET SAFETY II

SECURITY RISK

Did you ever had any concerns about your privacy or security issues a decade ago? For example, when sending an email with sensitive information to someone or filling sensitive information in a web form on the internet? How safe did you feel when browsing the web?

It is quite interesting that such concerns were not felt at that time. A lot of has changed now and security risks increase exponentially, these are the most common ones:

Identity theft has always been a concern, but with more and more details of our private lives openly accessible on the Internet, it's easier than ever for cybercriminals to do “their job”. Even if criminals are more skilled than ever, most of the time we do their job for them. It's important to be careful what we share too. For example, some online services ask us to provide personal details to reset passwords. Criminals can use this method to trick the website into thinking that it's actually you and get into your account.
Take a look at the infographic below and find out how you can protect your identity online.

 

Phishing is a common trick used on websites that have been hacked or are pretending to be legitimate. PayPal and eBay are two of the most common targets for phishing scams.

Almost everyone has gotten an email message disguised with the subject or message, "Your account has been suspended." or "We need to verify your password." These subject lines coupled with a simulate return address of for example, Admin@ebay.com, or AccountsDept@bankinter.com can confuse the user. Further, the messages themselves often contain logos, and trademarks that add to the trick.
When trying to determine if email is authentic or not, remember one very important detail: no legitimate company will ever send you email requesting your username, password, or any other personally identifying information.

Things to look for to verify if the email is a phishing email:
         -Spelling errors and bad grammar
         -Odd formatting (e.g., incorrect use of capital letters or punctuation)
         -No real person's name included either in the greeting or the signature
         -A return or reply-to email address that is spoofed. You can  view "full headers"  to see what is listed as the actual return address.
         -If a password is being requested, you know the email is not legitimate. No legitimate business will ever request your password. Look at what else is being requested as well (e.g., requesting your sex and country or territory is not a legitimate customer service request)
         -No mention of a phone number to call or person to contact
         -Includes a hyperlink that has an odd looking URL (for instance with a foreign country as the domain, or trying to match a legitimate web address but spelled differently)

 

There are risks on file sharing as well, If you don't enable the proper settings for your computer, you could allow access not just to the files you intend to share, but also to other information on your hard drive, like your tax returns, email messages, medical records, etc. And not only that but when it comes to illegal download you could be risking your computer… some of them could be loaded with dangerous code (this type of malware is called a Trojan horse). While you think you might be downloading a piece of software you want, you could unintentionally be downloading a virus as well. In this case what you should do to minimise the risk is trying not to download copyrighted things illegally and protect your device so you just share the information you are meant to.


 

In summary, you need to physically and technically measures h to really make a difference. If you consistently use strong passwords, but then leave your computer unlocked and unattended in public places, you are still putting your data in danger. If you use anti-virus software but aren't careful about replying to or forwarding suspicious looking emails, you still risk spreading a virus. Be cautious and sensible about your internet and computer use and basically, you'll be fine.

Filled under Technology
Sep 16th, 2013
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The directors at N3RD

Directors of the magic factory

Nic

Nic Rysenbry

Creative Director

As an award-winning designer, innovation is at our Creative Director and founder’s core. Nic studied industrial design in New Zealand before moving to London where he obtained his Masters from the Royal College of Art under Ron Arad.

When not working obsessively to innovate for his clients, he can be found playing online games or ‘relaxing’ by sweating it up at Bikram Yoga.

Dave

Dave Laurence

Account Director

Dave understands the need for exceptional client service. He keeps work flowing in and out of the studio, and works attentively with clients to deliver objectives, on time and on budget. With over seven years experience creating efficiency in international consulting and project management roles, Dave is a know it all when it comes to processes and efficiency. Outside the office, you can find Dave enjoying the outdoors, cycling and skiing.

Barry

Barry Chesterman

Technical Director

With over 12 years experience building and maintaining large scale websites and applications, Barry is instrumental in ensuring the quality technical output of N3RD.

While Barry was once on the international circuit for CounterStrike (the game), he is now a keen photographer & spends his time with his Canon 50D shooting the best that London has to offer.

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The DIGITAL AGENCY WITH A DIFFERENCE

A passionate crew of strategists, innovators, designers, marketers, developers, storytellers and absent minded inventors.

We’ve been around since 2009, helping small and large existing businesses achieve their goals for their digital spend, while also working in the start-up market, helping to create new and exciting business that never existed previously.

We’ve worked with businesses you’ve probably never heard of as well as helping build brands that are now household names and we've also teamed up with some of the most established brands in the world.

We love the diversity of our work, and our friends do too. We're lucky enough to work within the publishing, entertainment, finance and education sectors, to name a few.

If it is digital, we do it. Check out our services page to see some of the great things that we can do, although we’ve only listed the tip of the iceberg.

If you are looking for a passionate and experienced team that you’re just as likely to work with as you are to catch up at the pub, then come say hello to the geeks at N3RD.

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