n3rd

EFXFICO Branding

Branding identity forming an exclusive alliance to offer a strong market position.

Project Specifics:
Branding across multiple media

Project Details:
FICO and Equifax have expanded their partnership to bring innovative analytic solutions to the UK market. Their focus is on giving clients in financial services and other industries the tools they need to accelerate growth while meeting tough regulatory requirements. This partnership is a perfect match. Equifax provides superior data on UK consumers, while FICO leads in decision management software, and both companies bring tremendous analytic power.

N3RD was approached by Equifax to brand the alliance identity. The branding had to be unique of the two brands, without editing each companies unique identities. The branding had to show each company integrating together on an equal footing.

The identity that was developed is being used across multiple media, digital and physical, all developed by N3RD.

Related Link:
http://www.efxfico.com/